Pink Media Group Gay and Lesbian Advertising Media Kit
27th
FEB
An overview of gay and lesbian advertising opportunities available through Pink Media Group. Australia's Gay and Lesbian media specialist.
Mardi Gras Film Festival season is starting with Pink Media Group Sponsors
7th
FEB
Mardi Gras Film Festival presented by Queer Screen is now in it's 20th year. Pink Media Group have helped with sponsorship, with Lonely Planet, Dcider, Pink Financial Group and Pink Rewards being festival sponsors this year. This two week queer film festival have an array of films to suit every genre taste!
Durex 2013 gay and lesbian advertising campaign
31st
JAN
Durex are again targeting the gay and lesbian market during the Mardi Gras season. With new male and female creative it is a campaign to remember.
It’s time for big brands to come out of the closet
7th
DEC
Next year Sydney Mardi Gras will celebrate its 35th anniversary, and as it approaches middle age, its priorities have changed. Like many thirty-somethings, Mardi Gras is thinking about marriage. Marriage equality is an issue that is gaining momentum and unlikely to go away, and as anyone who has been through one tells me: whatever the circumstances, marriage involves money.
Pink Financial Group - LOTL News Article
30th
NOV
New LOTL aricle: Pink Media Group is bringing the best of the best to our LGBTI community. Whether that means scouring for unique offers for the LGBTI shopper via Pink Rewards or putting our best face forward to the mainstream community or spearheading campaigns. Pink Financial Group will offer lending and financial management solutions specifically tailored to the LGBTI community, in particular to same-sex couples.
Pink Financial Group, Gay and Lesbian Finance Specialist Launches
21st
NOV
Gay and Lesbian Financial Services. Offering residential loans, commercial loans, personal loans, asset financing and leasing, SMSF lending, Insurance. With every loan we will donate to your favourite GLBTI charity. Visit www.pinkfinancialgroup.com
Gruen Planet Pink Dollar Episode
27th
SEP
Gruen Planet explores advertising and marketing to the gay and lesbian community and the Pink Dollar.
Gay marketing ABC News Story
14th
SEP
Advertisers failing to target gay and lesbian consumers in Australia may be missing out on a ‘perfect consumer’ demographic.
Australian Marriage Equality
10th
SEP
Australian Marriage Equality (AME) join's the Pink Media Group community support section. 1% of your campaign can be donated to this cause.
Beyond Blue GLBTI Discrimination Campaign
5th
SEP
Pink Media Group together with Beyond Blue and Movember have launched a campaign tackling discrimination and bullying of young gay, lesbian, bisexual, trans or intersex (GLBTI) people.
Pink Rewards Launches Gay and Lesbian shopping online
13th
JUL
Pink Media Group launches Pink Rewards, Australia's first online gay and lesbian shopping portal
mUmBRELLA360 Pink Media Group Presentation - attracting the Pink Dollar
8th
JUN
Presentation at mUmBRELLA360 - Attracting the Pink Dollar
InsideOut coverage of Ch 7 Sunrise Marriage Equality
7th
JUN
Inside Out has created Australia's leading online television channel for gay and lesbian news and event coverage.
BOB DOWNE JOINS PINK MEDIA GROUP
15th
MAY
Comedian Bob Downe has been signed by Pink Media Group to front campaigns targeting gays and lesbians. Downe, real name Mark Trevorrow, has been touring since 1984, and recently appeared on The Circle, The Project and hosted the Sydney Gay & Lesbian Mardis Gras. Trevorrow commented: “I look forward to working with organisations that are prepared to have some fun while promoting relevant products or services to the gay and lesbian community.”
Twenty10 chosen for Gay and Lesbian Community Support Initiative
8th
MAY
Delighted to announce we are supporting Twenty10 through our Community Support Initiative (1% of every campaign with us is paid to a GLBTIQ charity). Twenty10 supports and works with young people, communities and families of diverse genders and sexualities. Further information at www.twenty10.org.au
PRINCE markets to the Gay and Lesbian community through Pink Media Group
12th
APR
Prince will be promoting his upcoming tour with Pink Media Group partners Grindr, JOY 94.9 FM, Gay News Nerwork and Star Observer
Channel 7 Sunrise Reporting on IVF Australia Gay Sperm Donation advertisement Campaign
14th
MAR
Prof Michael Chapman from IVFAustralia and Ben Mulcahy from Pink Media Group being interviewed on Channel 7's Sunrise program about the campaign to encourage gay males to donate sperm and lesbian IVF services
IVFAustralia Gay Sperm Donation & Lesbian IVF advertisement Campaign
13th
MAR
Fertility service IVF Australia is to launch an advertising campaign encouraging gay men to be sperm donors, and promoting its services to same lesbian couples looking to have children.
Gaga marketing to the Gay and lesbian community through Grindr Campaign
29th
FEB
Lady Gaga annouces Australian tour across Grindr, the worlds no.1 mobile application for gay men. Through a text alert and banner ads the campaign is expected to reach over 200,000 gay men within 5 days. Lady Gaga is very popular with the gay & lesbian community and has advertised with Grindr globally to reach the gay community as she has toured the world.
JOY 94.9 Radio Interview
25th
FEB
JOY 94.9, Australia's only Gay & Lesbian radio statio, interviewing Ben Mulcahy, Managing Director of Pink Media Group about marketing to the Gay & Lesbian community.
Harold Mitchell endorses advertising to the gay and Lesbian community
17th
FEB
As Magda Szubanski said earlier this week: ''We pay taxes, fight wars for this country, nurse you when you are sick, make you laugh, sing and dance for you, play netball for you, star in your movies.'' Hear, hear! And to that list we should be able to add, ''We buy your products as valued customers.''
Durex Markets to the Gay and Lesbian community with the help of Pink Media group
9th
FEB
Durex is launching its biggest ever campaign targeting the gay community in the run-up to Sydney Mardi Gras. The campaign is to run in DNA Magazine, Star Observer, Grindr, Gay News Network, Guide to Gay, Manhunt.net, Pink Sofa, Lesbians on the Loose, JOY 94.9 digital and Q-news.
Interflora markets to the Gay and Lesbian community with Same Sex Love Valentines Day Campaign
2nd
FEB
Anna Chalabarczuk, Interflora Marketing Manager, said: “We are delighted to be wishing Australia’s gay and lesbian community a Happy Valentine’s Day. We recognize that flowers and love are for everyone regardless of sexuality.”
Gay dating site Manhunt hits Sydney billboards
30th
JAN
A gay dating website has launched a billboard campaign in Sydney’s Paddington area to promote a new mobile product that helps gay men hook up.
Marketing Magazine Article - Advertising is so gay right now!
15th
NOV
There is nothing revolutionary about being gay and working in advertising. But an advertising business that specialises in connecting brands with gay and lesbian Australians is a new concept. Everyone knows that the pink dollar is out there. It is significant and influential, but to date, big brands have not been communicating properly with this market
Mumbrella Grindr News
14th
OCT
Pink Media Group has picked up the representation for hook-up app Grindr within the Australian market. The app – which allows gay men to meet up with those who are nearby – has around 200,000 Australian users. Sydney is the world’s fourth most popular city for the app.
B&T Grindr News
14th
OCT
Gay and lesbian media network, Pink Media Group has secured the media sales and representation rights for gay dating app Grindr within the Australian market.
COAST OUT 2013
25th
OCT
Awarded ‘Community Event Of The Year’ 2012 CoastOut is the Coffs Coast's Annual Gay, Lesbian and friends Festival! Experience Coffs Harbour and all its natural beauty while enjoying all or many of the Festival Events on offer. Get ready for CoastOut 2013 – Grab your friends, your towel and your Dancing shoes and join us for a weekend of Sun, Sand, Surf & Fun. CoastOut is an Art, Sport, and Cultural festival, celebrating the diversity of our community.
SYDNEY PRIDE FESTIVAL
12th
JUN
The Sydney Pride Festival is a special time for the GLBTI community as we remember the history and celebrate the present and look forward to a day when everyone is Equal. Sydney Pride Festival is a not for profit event which supports a wide range of GLBTQ Charities, Organizations and businesses.
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