14th

OCT

Mumbrella Grindr News

Friday, 14th October, 2011

Mumbrella Reports Grindr representation news 

latestnews

St. George Sponsors Queer Screen

4th

SEP

St.George Bank has announced a partnership with LGBTIQ film organisation, Queer Screen for the next two seasons.

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Fitness First Vox Pops

4th

JUN

After a successful sponsorship of the Sydney Gay and Lesbian Mardi Gras, Fitness First members were asked about their feelings on the sponsorship and support Fitness First had provided.

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Pink Monitor Research

21st

MAY

Pink Media Group and The Insights Grill conducted the largest LGBT media consumption research in Australia. The results have been released and can be accessed on youtube.

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Canon Sponsors The Bingham Cup

29th

APR

Canon Australia has announced a major partnership with Bingham Cup Sydney 2014, the biennial international gay rugby tournament. 2014 will be the first year Australia, and the southern hemisphere is hosting the Bingham Cup, which will be held from 24-31 August.

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Durex Mardi Gras Video

6th

MAR

Durex have just released their Love Same Sex Mardi Gras video

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Durex supporting the LGBTI community

12th

FEB

Condom and lubricant brand Durex has launched a new campaign around same sex marriage as part of its announcement as an official partner of this year’s Sydney Gay and Lesbian Mardi Gras.Christine Forster, sister of Prime Minister Tony Abbott, and openly gay, has already taken part in the campaign.

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Declare support for equality now or risk looking 'opportunistic'!

13th

DEC

Marriage equality and same-sex Aussie couples may be barred from getting hitched but there is nothing stopping local brands from showing support and the ones that embrace all their consumers now will be the “heroes”. While the Australian Government is slow to follow in the footsteps of countries such as New Zealand so are our brands.

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Fitness First to sponsor Sydney Gay and Lesbian Mardi Gras 2014

1st

NOV

Pink Media Group have secured the world's leading health club, Fitness First as a major sponsor for the 2014 Sydney Gay and Lesbian Mardi Gras.

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OX Live Sydney Gay Radio Joins Pink Media Group

31st

MAY

Sydney's gay radio station, OX Live, has now joined the gay and lesbian media company, Pink Media Group, to help sell radio and online advertising on the station. Ox Live, broadcast from the heart of oxford street, is purely online. You can listen to OX Live through the website and the mobile phone application.

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Pink Media Group Gay and Lesbian Advertising Media Kit

27th

FEB

An overview of gay and lesbian advertising opportunities available through Pink Media Group. Australia's Gay and Lesbian media specialist.

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Mardi Gras Film Festival season is starting with Pink Media Group Sponsors

7th

FEB

Mardi Gras Film Festival presented by Queer Screen is now in it's 20th year. Pink Media Group have helped with sponsorship, with Lonely Planet, Dcider, Pink Financial Group and Pink Rewards being festival sponsors this year. This two week queer film festival have an array of films to suit every genre taste!

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Durex 2013 gay and lesbian advertising campaign

31st

JAN

Durex are again targeting the gay and lesbian market during the Mardi Gras season. With new male and female creative it is a campaign to remember.

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It’s time for big brands to come out of the closet

7th

DEC

Next year Sydney Mardi Gras will celebrate its 35th anniversary, and as it approaches middle age, its priorities have changed. Like many thirty-somethings, Mardi Gras is thinking about marriage. Marriage equality is an issue that is gaining momentum and unlikely to go away, and as anyone who has been through one tells me: whatever the circumstances, marriage involves money.

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Pink Financial Group - LOTL News Article

30th

NOV

New LOTL aricle: Pink Media Group is bringing the best of the best to our LGBTI community. Whether that means scouring for unique offers for the LGBTI shopper via Pink Rewards or putting our best face forward to the mainstream community or spearheading campaigns. Pink Financial Group will offer lending and financial management solutions specifically tailored to the LGBTI community, in particular to same-sex couples.

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Pink Financial Group, Gay and Lesbian Finance Specialist Launches

21st

NOV

Gay and Lesbian Financial Services. Offering residential loans, commercial loans, personal loans, asset financing and leasing, SMSF lending, Insurance. With every loan we will donate to your favourite GLBTI charity. Visit www.pinkfinancialgroup.com

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Gruen Planet Pink Dollar Episode

27th

SEP

Gruen Planet explores advertising and marketing to the gay and lesbian community and the Pink Dollar.

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Gay marketing ABC News Story

14th

SEP

Advertisers failing to target gay and lesbian consumers in Australia may be missing out on a ‘perfect consumer’ demographic.

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Australian Marriage Equality

10th

SEP

Australian Marriage Equality (AME) join's the Pink Media Group community support section. 1% of your campaign can be donated to this cause.

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Beyond Blue GLBTI Discrimination Campaign

5th

SEP

Pink Media Group together with Beyond Blue and Movember have launched a campaign tackling discrimination and bullying of young gay, lesbian, bisexual, trans or intersex (GLBTI) people.

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Pink Rewards Launches Gay and Lesbian shopping online

13th

JUL

Pink Media Group launches Pink Rewards, Australia's first online gay and lesbian shopping portal

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mUmBRELLA360 Pink Media Group Presentation - attracting the Pink Dollar

8th

JUN

Presentation at mUmBRELLA360 - Attracting the Pink Dollar

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InsideOut coverage of Ch 7 Sunrise Marriage Equality

7th

JUN

Inside Out has created Australia's leading online television channel for gay and lesbian news and event coverage.

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BOB DOWNE JOINS PINK MEDIA GROUP

15th

MAY

Comedian Bob Downe has been signed by Pink Media Group to front campaigns targeting gays and lesbians. Downe, real name Mark Trevorrow, has been touring since 1984, and recently appeared on The Circle, The Project and hosted the Sydney Gay & Lesbian Mardis Gras. Trevorrow commented: “I look forward to working with organisations that are prepared to have some fun while promoting relevant products or services to the gay and lesbian community.”

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Twenty10 chosen for Gay and Lesbian Community Support Initiative

8th

MAY

Delighted to announce we are supporting Twenty10 through our Community Support Initiative (1% of every campaign with us is paid to a GLBTIQ charity). Twenty10 supports and works with young people, communities and families of diverse genders and sexualities. Further information at www.twenty10.org.au

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PRINCE markets to the Gay and Lesbian community through Pink Media Group

12th

APR

Prince will be promoting his upcoming tour with Pink Media Group partners Grindr, JOY 94.9 FM, Gay News Nerwork and Star Observer

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Channel 7 Sunrise Reporting on IVF Australia Gay Sperm Donation advertisement Campaign

14th

MAR

Prof Michael Chapman from IVFAustralia and Ben Mulcahy from Pink Media Group being interviewed on Channel 7's Sunrise program about the campaign to encourage gay males to donate sperm and lesbian IVF services

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IVFAustralia Gay Sperm Donation & Lesbian IVF advertisement Campaign

13th

MAR

Fertility service IVF Australia is to launch an advertising campaign encouraging gay men to be sperm donors, and promoting its services to same lesbian couples looking to have children.

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Gaga marketing to the Gay and lesbian community through Grindr Campaign

29th

FEB

Lady Gaga annouces Australian tour across Grindr, the worlds no.1 mobile application for gay men. Through a text alert and banner ads the campaign is expected to reach over 200,000 gay men within 5 days. Lady Gaga is very popular with the gay & lesbian community and has advertised with Grindr globally to reach the gay community as she has toured the world.

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JOY 94.9 Radio Interview

25th

FEB

JOY 94.9, Australia's only Gay & Lesbian radio statio, interviewing Ben Mulcahy, Managing Director of Pink Media Group about marketing to the Gay & Lesbian community.

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Harold Mitchell endorses advertising to the gay and Lesbian community

17th

FEB

As Magda Szubanski said earlier this week: ''We pay taxes, fight wars for this country, nurse you when you are sick, make you laugh, sing and dance for you, play netball for you, star in your movies.'' Hear, hear! And to that list we should be able to add, ''We buy your products as valued customers.''

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Durex Markets to the Gay and Lesbian community with the help of Pink Media group

9th

FEB

Durex is launching its biggest ever campaign targeting the gay community in the run-up to Sydney Mardi Gras. The campaign is to run in DNA Magazine, Star Observer, Grindr, Gay News Network, Guide to Gay, Manhunt.net, Pink Sofa, Lesbians on the Loose, JOY 94.9 digital and Q-news.

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Interflora markets to the Gay and Lesbian community with Same Sex Love Valentines Day Campaign

2nd

FEB

Anna Chalabarczuk, Interflora Marketing Manager, said: “We are delighted to be wishing Australia’s gay and lesbian community a Happy Valentine’s Day. We recognize that flowers and love are for everyone regardless of sexuality.”

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Gay dating site Manhunt hits Sydney billboards

30th

JAN

A gay dating website has launched a billboard campaign in Sydney’s Paddington area to promote a new mobile product that helps gay men hook up.

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Marketing Magazine Article - Advertising is so gay right now!

15th

NOV

There is nothing revolutionary about being gay and working in advertising. But an advertising business that specialises in connecting brands with gay and lesbian Australians is a new concept. Everyone knows that the pink dollar is out there. It is significant and influential, but to date, big brands have not been communicating properly with this market

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Mumbrella Grindr News

14th

OCT

Pink Media Group has picked up the representation for hook-up app Grindr within the Australian market. The app – which allows gay men to meet up with those who are nearby – has around 200,000 Australian users. Sydney is the world’s fourth most popular city for the app.

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B&T Grindr News

14th

OCT

Gay and lesbian media network, Pink Media Group has secured the media sales and representation rights for gay dating app Grindr within the Australian market.

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latestevents

Queer Screen Mardi Gras Film Festival

19th

FEB

The Mardi Gras Film Festival is one of Australia's largest film festivals, and one of the top five queer film festivals in the world, drawing in crowds of over 15,000 over three weeks.

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Australian Marriage Equality Harbour Cruise

2nd

NOV

Supporters of marriage equality are being urged to help raise much needed funds for what could be the final stage of the campaign for same sex marriage by getting on board a deluxe Sydney Harbour cruise.

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COAST OUT 2014

21st

MAY

Awarded ‘Community Event Of The Year’ 2012 CoastOut is the Coffs Coast's Annual Gay, Lesbian and friends Festival! Experience Coffs Harbour and all its natural beauty while enjoying all or many of the Festival Events on offer. Get ready for CoastOut 2014 – Grab your friends, your towel and your Dancing shoes and join us for a weekend of Sun, Sand, Surf & Fun. CoastOut is an Art, Sport, and Cultural festival, celebrating the diversity of our community.

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